The Inconvenient Truth About Influencer Sustainability
In an age of fast fashion and overconsumption, influencers hold the power to shape a more sustainable fashion industry. But with great influence comes great responsibility.
Too often, influencer sustainability amounts to little more than greenwashing – a surface-level nod to eco-consciousness that fails to drive meaningful change. Posing with a reusable straw or tagging an #ecofriendly hashtag, while continuing to promote haul culture and disposable trends, perpetuates the very systems responsible for …
