From Threads to Trends: 5 Insider Tips for Sourcing Fabrics That Sell
Know Your Target Market
Defining Your Ideal Customer
To create clothing that resonates with your audience, it’s crucial to define your ideal customer. Start by crafting detailed customer profiles that go beyond demographics. What are their aspirations, values, and lifestyles? Do they prioritize comfort, sustainability, or cutting-edge fashion? Dive deep into their preferences, from fit and style to color palettes and fabric textures.
Imagine a day in their lives – what clothes make them feel confident and empowered? Use these insights to guide your fabric choices, ensuring every piece speaks directly to …